As part of the in-house design studio at The Jockey Club I played a key part in the build up & rollout of Cheltenham Festival content - both digital and print.
2022 was the first year the business was going to have bespoke social graphics produced pre & during event.
Following on from this was the rollout of the rebrand and the chance to make a mark & really land the new brand in the consumers eyes.
2023 Social Content
I drove the vision for the new era of social graphics. Producing templates which have an industry leading standard of creative. Taking our new brand and themes and bringing them to life.
Empowering the reactive teams to produce content which will engage our sports fans/customers. Always seeking an innovative, dynamic, and forward-thinking approach to the sharing of our sport on our channels. In turn removing the dependence on live studio resource on racedays.
2023 Brand Campaign
Taking this brand campaign and rolling it out across a range of digital and print spaces across the country.
Festival Collateral
Various touch-points engaged across a range of mediums
Gold Cup 100 Collateral
Developing a creative direction for the celebration of the 100th Gold Cup which will take place in 2024. The desire for this was to touch on the more premium & elegant side of the brand - styled simplicity.
2022 Festival Wallpapers (pre-rebrand)
Producing a set of wallpapers in the build-up to the festival that people could screenshot & set as their phone backgrounds. These needed to maintain a consistent thread as they were also be being on-event after a horse won a race.
2022 Pre-Event/Reactive Social Content (pre-rebrand)
Wallpaper
3-Way H2H
Hero graphic
On-site live round ups
H2H 4:5
