Title Sequence
Creative Brief
To refresh the Sky Sports Hundred brand identity. We want to reinvigorate our overall broadcast package. We're not changing the core Hundred brand assets, we are just moving away from so much green/pink. We want to maintain the tone - vibrant, dynamic, disruptive.
The Idea - Team Takeovers
4 years on from its initial launch, there is growing support and allegiance toward specific teams. We're noticing a shift in team shirts becoming more prominently worn out & about around cities.
All the teams have incredibly vibrant and unique kits, patterns and team assets.
We want to embrace this within our brand and celebrate each team. In our title sequence we celebrate key moments, and the grounds with which they occur by having these textures take over their environments.
